Downloads
click on PDF icon to download the file
| ENHANCING THE CUSTOMER EXPERIENCE | click to download PDF |
|---|---|
| Improving the Customer Experience. this workshop imparts valuable resources and information to
ensure that you have the tools required to deliver a first class visitor experience, and are
motivated and committed to enable you to consistently exceed your customers’ expectations. Course leader: Susie Brindley |
 |
| Complaint Handling. This one-day course will give you the confidence and skills to effectively deal with
difficult or challenging customers. Course leader: Susie Brindley |
|
| Recruiting and Retaining staff. A one-day course providing tools and techniques needed to improve selection and
retention within your team. Course leader: Susie Brindley |
|
| Engaging visitors through storytelling. Half-day workshop teaching how to use the
skills and knowledge of stories
and storytelling in order to
engage your visitors. Course leader: Margaret Parkin |
|
| PR & COMMUNICATION | click to download PDF |
|---|---|
| The Complete Guide to Do it Yourself PR. Two-day course for non-PR
professionals within the tourism, leisure, retail and hospitality sectors who have some
previous experience of PR. Course leader: Ros Walker |
|
| PR Skills Workshop. This half-day course explains the secrets of
successful PR. The practical course
encourages delegates to
successfully identify and improve
their communications with the
media. Course leader: Jo Pickering |
|
| Making the most of PR. Half-day workshop demonstrating how to generate
valuable free publicity for any tourism or hospitality business. Course leader: Ros Walker |
|
| MARKETING & DESIGN | click to download PDF |
|---|---|
| Marketing your New Tourism Business. A half-day course introducing marketing fundamentals. For new and existing operators with little or no experience of marketing a business in the
tourism, leisure, retail and hospitality sectors. Course leader: Ros Walker |
|
| Making the most of direct marketing. A half-day course to help tourism operators take their direct marketing to the next
level. For operators with little or no previous experience of direct
marketing. Course leader: Ros Walker |
|
| Advertising Knowhow. Practical and interactive half-day workshop explaining how to get the most from a
limited advertising budget. Course leader: Ros Walker |
|
| The Power of the Pen. Half-day workshop explaining how to write effective, persuasive copy for adverts,
brochures, newsletters, web sites and the media. Course leader: Ros Walker |
|
| Editing and proof reading made easy. Practical two hour session will enhance your skills in editing and proofing – from your web site and adverts to brochures, newsletters and more. Course leader: Ros Walker |
|
| What’s Your Brand? A half-day workshop exploring what makes an effective business
brand and providing an opportunity to step back and see your brand as others do. Course leader: Ros Walker |
|
| Effective Brochure Design. A half-day course for tourism operators who have little or no experience of brochure production, copy writing and picture selection. Course leader: Steve Cowell |
|
| Effective Website Design. A half-day course for tourism operators who have little or no experience of planning and creating a website. Course leader: Steve Cowell |
|